Mobile Growth SF Bay Area with Glassdoor, Medium, and Tophatter

Date: 
Tuesday, November 13, 2018 - 18:30
Source: 
Mobile Growth Hackers
Attendees: 
122
City: 
San Francisco

THIS IS A FREE EVENT - PLEASE FINISH YOUR RSVP IN THE LINK BELOW
https://branch.app.link/VUuKGV3MOR

Join us this month for a night of growth stories and strategies from mobile experts from top performing apps in the city. We’ll kick off the evening with some beer, soft drinks, and appetizers, and then hear lessons and best practices for app growth. We’ll cover everything from organic and paid user acquisition, retention and engagement strategies, and more.

Agenda
6:30 pm: Check-in, appetizers + beverages
7:00 pm: Welcome & introductions
7:15 pm: Mobile Growth panel
7:50 pm: Q&A From Audience
8:00 pm: Wrap up + more social time

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Panelists
Michael Sippy - Medium (VP Product)
Michael Sippey is VP Product at Medium. Prior to Medium, Sippey was CEO of Talkshow, a startup focused on making great conversations easy to discover. He's also held executive and product leadership roles at Twitter, SAY Media and Six Apart. He has a BA in English Literature from Colgate University, and an MBA from UC Berkeley's Haas School of Business. He lives in Berkeley with his wife, their two daughters and a dog named Scout.

Lesley Yuen - OpenTable (Performance Marketing Specialist)
Lesley Yuen is a performance marketer at OpenTable where she is involved in developing user acquisition strategies and tactics on both the B2C and B2B sides of the restaurant reservation software and app business in her day to day. She moved to the Bay Area from Vancouver, BC where she was the co-founder of OMG Social Media, where she built a community that advances digital marketing. Prior to entering the tech industry, she worked as a digital marketer in real estate and hospitality industries where leads and funnels are a critical part of the business.

Jordan Girman - Glassdoor (Sr. Director of User Experience)
Jordan has worked for more than fifteen years in the fields of user experience architecture and interaction design. In the past, Jordan has managed large teams at award-winning agencies like Critical Mass, has lead UX and design for product development on triple-A titles at Electronic Arts and has lead design advancing mobile eCommerce for Mobify. Currently Jordan is the Head of Design at Glassdoor, driving the strategic design vision, perspective, and execution of Glassdoor's full product suite end-to-end, spanning Consumer (B2C) and Employer (B2B) facing products. Leading the creative execution of the future product at Glassdoor as well as growing and guiding a full UX team of designers and researchers.

Brett Hutton - Tophatter (Marketing Associate)
Brett was a co-founder of a reverse-auction app called SOLD, that started in Columbus, OH. He now works at Tophatter, on both sides of growth and retention, and primarily uses Braze to build out and optimize customer journeys.

Host
Cynthia Chiang - Branch (Community Manager)

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Global Partner
Branch (https://branch.io)
Branch provides solutions that unify user measurement across different devices, platforms, and channels, delivering a seamless customer experience no matter where the user comes from. Today's mobile businesses are divided, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that - providing a holistic view of various user touch points, ensuring that links take the user to the right place on website or native app.

Gold Sponsor
App Annie (https://www.appannie.com/en/)
App Annie delivers the most trusted app data and insights for your business to succeed in the global app economy. Over 1 million registered members rely on App Annie to better understand the app market, their businesses and the opportunities around them. The company is headquartered in San Francisco with 15 global offices.

Partner
Grow (https://growco.inc.com/)
With 40 years of experience covering entrepreneurship, and educating and empowering entrepreneurs, Inc. understands what business builders need and what will make them more effective. That’s why we created the Inc. Grow Your Company Conference (GrowCo), a three-day event that brings together entrepreneurs like you, hungry for the advice, proven strategies, and necessary connections to grow a business. Motivating keynotes and educational breakouts will leave you inspired in so many ways —and with shortcuts and insights to take your business further than you ever imagined.

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THIS IS A FREE EVENT - PLEASE FINISH YOUR RSVP IN THE LINK BELOW
https://branch.app.link/VUuKGV3MOR

Medium

799 Market St.