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TOPIC: Building habit-forming products
Talk description: What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the world’s most habit-forming technologies and provides practical advice for increasing user engagement.
About the speaker: Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. Nir is also an active investor in habit-forming technologies. He attended The Stanford Graduate School of Business and Emory University.
6.50pm: doors open
7.30pm: welcome & introductions
7.35pm: talk by Nir Eyal
(7.45pm: doors close)
8.25pm: networking & fun
9pm: event ends
PERKS & HAPPINESS
Free beer & yummy pizzas! We also share discounts and freebies in our newsletter.
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