What's In A Name? Well, Actually, Everything.

Tuesday, September 26, 2017 - 18:30
Benjamin N. Cardozo School of Law
New York

What's In a Name? Well, Actually, Everything: Designers Simon James Spurr, Matthew Orley and Chris Gelinas Talk About the Risks and Rewards of Calling a Brand by Their Name. Douglas Hand will serve as the panel moderator.

Simon Spurr was born in Kent, England in 1974. He studied in London and graduated from Middlesex University in 1996 with a B.A. in Men’s Fashion Design. Soon after graduating, Spurr was hired to design menswear for Saint Laurent, working under the close guidance of Hedi Slimane. In 2001, Spurr was recruited to New York City to serve as head Menswear Designer for cK Calvin Klein and in 2003 he became Design Director for Ralph Lauren Purple Label and Ralph Lauren Black Label.

In the Fall of 2006, Spurr launched his eponymous menswear line, SPURR, with three distinct styles of American-made selvage jeans. Over the course of 2007, the line was expanded to include sportswear, suiting and accessories, quickly establishing SPURR as a full lifestyle brand. In 2009, the brand was broadened once again with the creation and development of SIMON SPURR, a designer collection which paralleled and complemented the newly-contemporized SPURR. SIMON SPURR and SPURR were sold at leading retailers worldwide, including Bergdorf Goodman, Jeffrey New York, Saks Fifth Avenue, Maxfield, Bloomingdales, Scoop and Nordstrom.

Matthew Orley is an entrepreneur, advisor, and angel investor with a focus on the fashion and luxury goods industry.  In 2012, he co-founded his namesake brand, Orley. The business launched with a focus on fine knitwear, expanding to a full collection of men’s ready-to-wear in 2014. The brand has become internationally recognised for its combination of classic yet youthful design with a commitment to the highest quality materials and manufacturing. The collection is available through orley.us, as well as at high-end retailers including Barneys, Bergdorf Goodman, and Opening Ceremony.

Chris Gelinas is a New York based womenswear designer. Gelinas challenges conventional approaches to design through a commitment to rigorous technical development and innovation, working to bridge the gap between pioneering techniques and the classic convention of luxury and femininity. Gelinas has been quickly recognized for his innovative approach and attention to detail, being shortlisted as a finalist in the first LVMH Young Fashion Designers prize and his debut CG collection won the MADE for Peroni Young Designer Award in 2013. 

Gelinas graduated with a design degree from Parsons School of Design. He refined his technical skills at some of the industry’s most acclaimed fashion houses including Marc Jacobs, Proenza Schouler, Balenciaga, and as first assistant to Olivier Theyskens at Theyskens’ Theory. 

Douglas Hand is one of the pre-eminent fashion lawyers in the United States and a founding member of the law firm Hand Baldachin Amburgey LLP (HBA) which specializes in the representation of fashion and lifestyle companies (such as Rag & Bone, 3.1 Phillip Lim, Anna Sui, Public School and Mansur Gavriel).

He is a member of the Business Advisory Committee of the Council of Fashion Designers of America (CFDA), on the Advisory Board of the CFDA’s Incubator and a member of the CFDA Fashion Awards Guild. Mr. Hand is also an adjunct professor of Fashion Law at both NYU School of Law and Cardozo School of Law and is on the Fashion Institute of Technology’s Couture Council and the Board of Advisors for Cardozo’s Fashion, Arts, Media and Entertainment (FAME) Law Center.

Benjamin N. Cardozo School of Law

Jacob Burns Moot Court Room,55 Fifth Avenue New York 10003