What Is Data-Driven Product Development by Aaptiv Senior PM

Thursday, June 14, 2018 - 18:30
Product Management New York
New York

** RSVP on Eventbrite: http://bit.ly/2LjrBJq **

In this talk, you'll learn how to implement a full cycle of collaborative, data-driven product development. Lisa will explain how to use qualitative and quantitative research to make product decisions, and how to facilitate design and ideation workshops to encourage team problem solving. This talk will go deep into real-world case studies from the digital fitness space.

Main takeaways:
-Product features should always start and end with both quantitative and qualitative research
-Effective Product Managers broker collaboration with engineers, designers, and stakeholders at each step
-Design workshops can be a great tool for helping define user problems and coming up with solutions

Meet the Speaker: Lisa Zhu

Lisa is a Senior Product Manager leading the Consumer Engagement team at Aaptiv, a digital fitness startup. In her current role, she built out her organization’s product processes from the bottom up, while successfully increasing user engagement by 15% platform-wide. Previously, she spent time at Spring, PayPal, McKinsey and Teach for America. Lisa attended the University of Pennsylvania, and loves running marathons in her spare time.

View the Speaker's LinkedIn (https://www.linkedin.com/in/lisa-zhu-092a6950/)

** RSVP on Eventbrite: http://bit.ly/2LjrBJq **

Please note:
- Tickets sales at the door are from 6:00 - 6:30 PM (if any are still available)
- No refunds unless we have fully canceled the event. Date changes are not included.
- For additional info or questions, send an email to [masked]
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** RSVP on Eventbrite: http://bit.ly/2LjrBJq **

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