Marketers report that email consistently delivers the highest ROI of any of their marketing channels. The average across industries is $38 of revenue for every $1 invested. But email is a deep topic and there are many strategies and details to consider. Join us as we explore building an email list, setting up automated email campaigns, and learning how to generate thousands of dollars in revenue for every email blast you send.
Lennon Rubin is the owner of Smooth Conversion, an e-commerce strategy and conversion rate optimization agency. He helps the fastest growing e-commerce companies generate more sales and increase average order value by utilizing email marketing, digital analytics, and A/B testing.
Smooth Conversion’s clients include L’Oreal Paris, Plated, and Foreign Policy Magazine.
Before Smooth Conversion, Lennon was a full stack web developer helping startups build prototypes, demos, and MVPs. He also plays bass and DJs with Ableton Live and Serato.
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