Developing Consumer Goods: Product Advice for Startups

Thursday, April 26, 2018 - 18:30
NYC Startup Community
New York


Consumer product startups are often overlooked in the startup & investment scene, but thanks to up-and-coming disruptors in the space like Dollar Shave Club, Glossier, and Bonobos, we're seeing a big rise in consumer products and direct-to-consumer startups.

With all of the opportunity for new consumer goods startups, there are still many challenges an entrepreneur will face. Developing a prototype, creating the product, manufacturing, distributing and marketing all become hard questions to answer.

Join us and our expert panelists who've created successful consumer goods to discuss important product development and e-commerce topics like:

Developing early prototypes and finding product/market fit
Identifying target customer segments for your product
Finding manufacturers and distributors
Marketing your product through social media and other channels
Understanding short term and long term channel strategy
Thinking about MVPs in the context of physical goods
Understanding the private label option
About the panelists

Kabeer Chopra, Co-founder & CPO of Burrow - Kabeer is the Co-founder of Burrow, a direct-to-consumer sofa startup that manufactures and delivers customizable, modular sofas that can be assembled in less than 10 minutes without tools. They were part of Y Combinator's Summer 2016 class and raised a $4.3 million seed round in December. Gabby Slome, Co-founder & CXO of Ollie - Gabby is the Co-founder & CXO of Ollie, a startup that creates and delivers all-natural, human-grade food tailored to your pet. They raised over $12 million in Series A funding in August 2017. Their all-natural dog food has been covered in Forbes, TechCrunch, Business Insider, and many other publications. Gabby has a background launching and growing other e-commerce startups and is a Columbia University graduate.

Matteo Franceschetti, Co-founder & CEO of Eight - Matteo is the Co-Founder and CEO of Eight, the world's leading sleep enhancement company. Named one of the Most Innovative Companies in Consumer Electronics by Fast Company, Eight is redesigning the traditional concept of a mattress, by developing cutting-edge AI and machine learning models to track bio signals during sleep with the goal of optimizing body recovery and rest. Eight has raised $27 from leading Silicon Valley investors including Khosla Ventures, Y Combinator, and StartX, Stanford University's fund. Janet Lieberman, Co-founder & CTO of Dame - Janet is the Co-founder & CTO of Dame, a sex tech startup on a mission to design well-engineered sex toys, heighten intimacy, and openly empower the sexual experiences of womankind. In 2014, Janet helped create the first successful hands-free couples’ vibrator, Eva, which raised over $575,000 on Indiegogo when it launched. In 2017, Dame launched Fin, which was the first sex toy to ever be posted on Kickstarter.

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