The UX Crunch - Creating a Culture of Design

Tuesday, October 23, 2018 - 18:00
The UX Crunch - London's Largest UX Networking Event

We've seen a shift in business priorities for many forward-thinking organizations where design is making significant impacts. Extensive research over the last few years has established a strong business case for the value of design. Culture is simply a shared way of doing something with a passion, it is building a system where design can thrive, it is about rediscovering the human side of business... and it's having proven success worldwide.

Join us as we sit down and learn key insights on Creating a Culture of Design from Designers and Design Leaders about their approach and how they implemented a culture of design.

We'll be joined by:

Noel Lyons - Director of Experience Design - Barclays

Jason Beck - Head of Design - Carwow

Mariano Charquero-Mariño - UX / Product Design Consultant - Mariano Marino (Google, Tesco, William Hill)

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Price includes entry to the event, plus drinks (Beers, Wines, Soft Drinks) and Pizza! Tickets are NON-REFUNDABLE as we have to purchase the correct amount of drink.

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With top quality content, there is a lot to get through and so we have a tight schedule; Doors are opening at 6pm, with introductions at 6.20pm and talks beginning at 6.30pm sharp.

6.00pm - 6.30pm: Drinks and Networking
6.30pm - 7.30pm: Intro and Talks 1 & 2
7.30pm - 7.50pm: Drinks and Networking
7.50pm - 9.00pm: Talk 3 and Q&A Panel
9.00pm: Leave venue & head to The Globe for continued networking!

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Jason Beck - Head of Product - Carwow

Jason's first role was as a web designer back in 1997. Having witnessed the bubble burst he has then been a part of the industry grow-up and take a seat at the top table. Jason has managed in-house teams across cultures and timezones, centralised and dispersed. There is no one solution to fit all.

You can only create world-class design if you have a world-class design team. And that team will only thrive in a world-class design culture.

Mariano Charquero-Mariño - UX / Product Design Consultant - Mariano Marino (Google, Tesco, William Hill)

Each industry has different users and problems, but the basics to become a design-led company are very similar for all. Understanding that solving people’s problems give the real value to a product or service, is the first step towards setting the foundation for a successful company. This is a mindset that needs to come from the top in order to be established across all sectors.

Noel Lyons - Director of Experience Design - Barclays

Jason has managed the design team at Barclays since 2015 designing experiences for the 24m customers of Barclays in the UK. Prior to joining Barclays, he was the head of the design consultancy KentLyons, working with brands such as the BBC, Channel 4, Yo! Sushi and PlayStation.

This talk will explore the evolution of the Barclays design team and the journey it took to reach today. How did Barclays manage to change the culture, balance and mix of skillsets? How has design helped Barclays in it's mission to become more customer-focused? It will focus on the importance of using design as a strategic tool at scale and how Barclays structured the team to reflect their customers’ mental model.

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