Know your customer - who/what is your target customer?
You've got the best new business idea - but do other people feel the same?
Whatever you think about your business it is never going to be liked, wanted or needed by everyone - so you need to find out exactly who loves your idea and make sure they know about you and your business.
Get ready to hear some home truths, find out how to get useful feedback and be prepared to pivot!
This talk will be led by serial entrepreneur and chief 'fixer' Jody Orsborn. Jody will be taking you through her journey of starting The Backscratchers including the twists, turns and pivots along the way that created the right market fit for her customers in order to offer a service that they needed rather than wanted.
Additionally you will also learn about Jody's latest side hustle of creating her very own all female Bruce Springsteen tribute band and finding a surprise fan base, going on tour and getting a record deal!
Come along and find out if you were 'Born to Run' your own company!
City, University of London,Northampton Square London EC1V 0HB