ProductTank January - User research & psychology

Date: 
Wednesday, January 23, 2019 - 18:30
Source: 
ProductTank
Attendees: 
500
City: 
London

** User research & psychology **

Good user research - and access to meaningful data - is built on top of a solid understanding of human psychology. If you want to understand your users & what they need from your product, you have to understand how they think. And if you want to be confident that you’re gaining real insights, you need to understand how human psychology affects your research methods.

How accurate is your UX Research Data?
Martina Kuvalja - Senior Researcher @ University of Cambridge
https://www.linkedin.com/in/martinakuvalja/

With her background in psychology, studying metacognition, self-reflection and self- regulation; Martina explores the various methods we use at different points of the UX research cycle, & their relative accuracy. Is all the data we gather equally accurate? What are some rigorous ways of minimising any inaccuracies that might creep in?

An Entrepreneur's Approach to Doing Research in 2 Weeks
Mona Patel - CEO @ Motivate Design
https://www.linkedin.com/in/motivatemonapatel/

How do you do meaningful research when you need break-out findings ASAP? Mona leads the innovative team at Motivate Design, where their fiercely practical approach to user research - “Insider Insight” - takes advantage of psychological shortcuts that happen when you take your users outside of experimental conditions. What are the powerful benefits - and potential gotchas - that come from doing user research outside the UX lab?

Kate Nightingale - Founder @ Style Psychology Ltd.
https://www.linkedin.com/in/kate-nightingale-kasia-slowikowska-1895981b/

As a consumer and fashion psychologist, Kate has always been intrigued by what our product purchases suggest about our psyche and self-concept - which is often only available to us through post-rationalisation & inference. Kate likes to start new projects with 'Inside imaginary research' using already established scientific research. She will discuss some studies that help her conduct 'human research' (not user research), avoid mistakes in design, and design meaningful research to help create products people love.

This month's event is supported by Monzo:

We're a bank that lives in your phone. Our mission is to make money work for everyone: we'll make you effortlessly financially savvy with smart features, unexpectedly friendly service and a total focus on what people genuinely want and need.

Our fast-growing Product team is working on solving big problems, so we're excited to be a part of Product Tank, learning from the best in the Product Management community.

Learn more: https://monzo.com/careers/

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Timings:
6:30 - Doors & bar open
7:00 - Talks start
8:15 - Q&A

Conway Hall, 25 Red Lion Square

Holborn WC1R 4RL