Marketing Technology Trends: Powered by AI & Driven by Data

Tuesday, October 17, 2017 - 18:00
Birkbeck Careers & Employability

Marketing Technology Trends: Powered by AI & Driven by Data


Marketing of technology or technology-driven products/services is substantially different than the marketing of other goods and services. Technology Marketing is one of the most fascinating and dynamic of all the marketing verticals. 

Organizations are integrating technologies such as mobile, social, cloud, analytics, smart devices (IoT) to transform business models and functions of technology marketing with key focus on understanding and engaging the customer.

These technologies, along with potential for greater automation, provide a platform and enable a valuable digital transformation of technology marketing.

The session will cover:

  • Cross-channel – 6 different channels to engage customers
  • The use of AI will increase by more than 50 percent over the next two years, how will marketing be impacted?
  • Customer journey experience through Data – Customer Intelligence & Data Science
  • Marketing Analytics, Performance and Attribution

Join us for an evening of great insights, interesting trends and discussions that are shaping the future of Marketing in Technology!

Birkbeck, University of London

Torrington Square,Clore Management Centre Room - B01 London WC1E 7JL