Impact Mapping in Action with Mike Body

Date: 
Wednesday, August 16, 2017 - 18:30
Source: 
BDDLondon
Attendees: 
72
City: 
London

Important - if you are attending this meetup please RSVP directly with the venue https://skillsmatter.com/meetups/9866-impact-mapping-in-action-with-mike-body


18.30 Intros and Park Bench discussion

19.00 Data Personas - Mike Scott

Data personas are a way of giving meaningful and memorable names to sets of data used in scenarios. They build on the ideas of personas and contribute to the ubiquitous language. Using data personas allows you to have conversations in a more natural language, for example 'when the user buys a standard luxury car but with the sports pack' .


In this short talk I will introduce the ideas and show practical examples of how data personas can be used


19.20 Impact Mapping in Action - Mike Body

Impact Mapping is an analysis and planning technique that helps identify the factors that can either work towards or against the achievement of a goal and produces a visual representation of them. The technique is a collaborative process that involves exploring who can have an 'impact' (either positive or negative) on achieving a business goal and what we can do to achieve that impact technically or not technically.

Mike has been using this technique in many analysis and planning sessions. It's a great way of finding different routes to achieving goals which aren't always apparent until you start collaborating and working through the process

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