Banking and UX: A Design Revolution Part 2

Tuesday, July 18, 2017 - 18:30
The UX Crunch - London's Largest UX Networking Event

Due to a high demand and great evening, we are back taking a look a Banking and UX: A Design Revolution again, exploring the role of UX in transforming the landscape of Banking. We will be meeting some of the industries leaders, to explore how banking design has changed and discussing the new regulations which guide banks, preparing for a world of Open Banking and building a customer-focused bank.


Wincie Wong - Digital Propositions Lead @ RBS

Ben Chisell - Product Director @ Starling Bank

Federico Selmi - Head of Product @ SheildPay

Tom Barcys - Product Designer @ Nutmeg

Foolproof - Panel Discsussion




To attend our events, we require you to buy an advanced ticket – Please make sure you purchased a ticket to secure your place! Price includes entry to the event, plus drinks (Beers, Wines, Soft Drinks) and food!!

Important lease note - tickets are NON-REFUNDABLE, please do not purchase a ticket if you are unable to come as we have limited seating and have to purchase the correct amount of food and drink.



The Trampery - Trampery's flagship building in Old Street was once a long abandoned building, but has now had a bit of a facelift, and is now a luxury innovation and creativity hub in the heart of London’s technology cluster. In addition to a 50-desk shared workspace and a private members lounge, they offer outstanding event and meeting spaces for every occasion, from meetings for four to functions for 250 (like The UX Crunch)

If you are a creative or entrepreneur, this is the space for you. Check them out now!



We are revolutionising the way in which Digital Creatives network and improve their knowledge of the field. We host bi-monthly event’s in collaboration with leading companies in the UK showcasing case studies and knowledge. Each event is totally different and collaboration is the key to our success. We are always looking for new partners, so please get in touch for more information on how to get involved.

After listening to your feedback and comments we are trying to increase the quality of content, so both Senior and Junior professionals will learn something new at each event. We are continuously trying to improve and evolve our event, so please help by completing our feedback form after.

Our tickets always sell out within day’s and with over six thousand people now subscribed to our events on and to our mailing lists, so keep up the good work guys :)



Tuesday 18th July 2017 @ The Trampery (239 Old St, EC1V 9EY)

The UX Crunch are back in the realm of Digital Banking. We are hosted at the Trampery in Old Street to discuss the revolutionary changes happening across the banking world, whether that is innovation within an old bank or building from the ground up.

Our speakers will include Wincie Wong of RBS, who will be talking about the ongoing innovation on a banking model which has been around for hundreds of years. She will be exploring the impact of PSD2 and Open Banking and talking about how a 'dinosaur' bank can avoid extinction! We will also be meeting with Ben Chisell, of Starling Bank, who will detail his experiences building a bank who are bringing a new level of customer obsession to the financial industry.

After an interval, where we will be providing pizza over some more drinks, we will be joined by Federico Selmi, the Head of Product for ShieldPay, before teaming up with Foolproof's Jennifer Robinson-Bird, for a panel discussion with our speakers. You won't want to miss this!

With space for up to 250, we would like to invite you straight from work for 6.30pm, to unwind with other UX and creative professionals at The Trampery's amazing space in Old Street. We will be networking from 6.30pm and talks will begin around 7.00pm. With food and drinks to boot, you are in for some excellent insights into the developing world of banking. Please book now to avoid disappointment.

Hiring managers are welcome, and if you are interested in hosting or sponsoring an event with us (and would like to get a taste of what we do), please get in touch with Myles McMorrow and we can hold you a ticket!

Tweet the event @TheUXCrunch and let’s get the ball rolling! We look forward to seeing you soon!!!



6.30pm – 6.50pm – Doors Open – Networking, Drinks & Food

7.00pm – 9.30pm - Talks & Panel Q&A (with Interval)

9.30 – 10.00pm - Final Networking & Drinks



Beyond Jurassic: Preparing for the Age of Open Banking

Wincie Wong - Digital Propositions Lead @ RBS

The Royal Bank of Scotland has been around for hundreds of years and needs to keep innovating to stay relevant. Here we have a quick discussion around the impact of PSD2 & Open Banking and how the bank can avoid the dinosaur’s fate of extinction by creating new customer led experiences.

Wincie Wong looks after the Digital Propositions team at RBS to create the digital experiences of the future for Personal and Business Banking customers. She has worked in a wide variety of roles from running her own business to running large teams at multinational organisations within financial services. Having grown up in New York City, she’s spent the last 8 years across the pond in London where she is passionate about making innovation useful for customers.

Building a Customer-Focused Bank

Ben Chisell - Product Director @ Starling Bank

How do you build a bank that really cares about solving customers’ financial problems, challenging the status quo, and bringing a new level of customer obsession to the financial services industry.

In his talk, Ben will talk about his experiences doing this and will explore how Starling is uniquely positioned to bring the solutions to these problems to life (and not just leave them in an incubation lab), as well as giving some examples of what to expect from the Starling app over the next few months.

Ben is Product Director at Starling Bank, jointly leading the product and design team, using data to improve the relationship between customers and their money. Ben was previously Product Lead for Amazon Video, and is keen to bring their brand of Customer Obsession to Starling.

After graduating in aerospace engineering from the University of Cambridge, Ben spent four years in London and California leading the development of eBay’s search engine and its first steps into machine-learning. Stints at Skimlinks and Arthur D Little followed.

After a while working for large, US-headquartered tech companies, Ben joined Starling because he wanted to solve problems that could have a meaningful impact on people’s lives, and to help develop an exciting new tech brand in London from the ground up.

ShieldPay - A Start-up Finance Venture

Federico Selmi - Head of Product @ ShieldPay

Federico will take us through ShieldPay's journey to date, from the initial conception, to the Product Market fit. We will talk through their experiences with customer interviews, selecting a vertical, 'go to market' strategy, prototyping, build and testing, all the way to integrating with Barclays and classified sites across Europe.

We will discuss some of the hurdles which ShieldPay have had to overcome along the way and the solutions which have brought them forward.

Since 2002, Federico has been living in a world of startups, starting his career as a digital creative at what was then a small company which went on to IPO.

The pursuit of better design has always informed everything Federico has done and he has even managed to make it his job with design teams at Publicis and Leo Burnet and as a Global Creative Director in London.

Federico went on to build products and user experience teams for other companies and startups involved in mobile applications, interactive learning, gaming, ecommerce and fintech. His gradual interest in product management began years later out of frustration.

After seeing so many startups fail, Federico realised that more often than not, it was not the product to blame. Instead, a lack of understanding of the frameworks needed to ensure these products were developed in a way that encouraged continuous learning and improvement.

Today he is Head of Product at ShieldPay, a Barclays backed payments startup. Federico works with teams to plan, design and build customer centric digital products following agile principles.

Federico lives in the south of England, close to London with his wife and 2 sons.

What's the min viable for a finance company?

Tom Barcys - Product Director @ Nutmeg

Nutmeg is transforming the age old industry of asset management bringing technology, transparency, and a customer-focus.

Tom leads the design of Nutmeg's mobile development on iOS and Android. Through the case-study of launching Nutmeg's iOS app he'll share some of the lessons learned and challenges that we face designing in the Fintech space. What does minimum viable mean for a service where people invest their life-savings? How do we design for long-term outcomes when we naturally prioritise the here and now?

Tom brings a design and branding eye to UX design having previously worked as a creative lead in a digital agency Cleversteam and a global travel company Smaller Earth.

Product Designer, Tom Barcys leads the design of the iOS and Android teams at Nutmeg. Before joining Fintech 2 years ago, he has worked with companies in travel and sports industries, including Sport England, Camp Leaders, SCN, CSPN, Rebecca Adlington, Steve Parry, Beth Tweedle and others.

Jennifer Robinson-Bird - UX Consultant @ Foolproof

Following our talks, we will be sitting down with our three speakers, to look at the themes in some more detail and go deeper into some of the key issues facing the future of the banking industry. 

Jennifer is a UX Consultant at Foolproof Agency here in London, with great experience working to improve the experience of some of the UK's top banks. 

This will be an excellent discussion, worth sticking around for! 


Final Note


The Trampery

239 Old St, London EC1V 9EY, Storbritannia